Jan 29, 2009
Outcast Expands Most Measurable At-the-Pump Network to New York
Company Announces Corporate Expansion with New York Office
Santa Monica, Calif. – Jan. 29, 2009 – Outcast, the leading digital out of home network offering advertisers the industry’s most precise measurability, announced today the expansion of its Fuelcast Network to New York. Fuelcast is the only at-the-pump network with patented pump activation technology to provide advertisers with 100 percent measurability. With the expansion to New York, the Outcast Network is now in more than 900 locations and can now be found in 21 of the top 25 designated market areas (DMAs). The company also announced today that it has opened a New York office to support its aggressive growth and service east coast clients and advertisers.
Outcast is the most innovative digital out of home network, reaching captive consumers with premium digital content and customized, interactive ads on high definition flat screens. The company has patented pump activation technology that begins the content loop when a customer lifts the pump handle to provide advertisers with unprecedented measurability. Outcast also delivers entertaining content powered by NBC with fullmotion video, flash graphics and directional sound. In order to create a custom media experience for each unique viewer, Outcast uses targeted technology based on location and time of day.
"Our growth is a direct result of delivering what advertisers want: a results driven, measurable way to reach the on-the-go consumer," said Matthew Stoudt, CEO, Outcast. "We are on the forefront of the digital out of home space as it becomes a media of choice for advertisers. With our nationwide network and strong corporate presence on both coasts, we are well positioned to continue our expansion and innovation."
About Outcast
Outcast is the revolutionary new way to reach on-the-go consumers, with a nationwide, interactive network offering unprecedented precision and 100 percent measurability. Outcast boasts an extensive retail network, with partners that include Shell, ConocoPhillips, Holiday Superstations, Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and others. With a reach of more than 25 million consumers in more than 900 locations, Outcast delivers high quality programming and targeted advertising to more than 6,000 digital LCD screens with rich audio in high traffic locations. Outcast is privately held and is headquartered in Santa Monica, Calif. For more information, please visit www.Outcast.net.
Vicky Nave
